New York Archives Mini-Magazine
This “mini-mag” was developed with a
partner firm, Communications on
Demand, to promote New York
Archives Magazine and its increase
membership. This booklet combined
some of the best stories from previous
issues of the magazine into brief
versions that left the reader hanging
and needing to subscribe to get the
full story. Membership increased by
25% within four weeks of its launch,
by 43% at the end of one year, and
had doubled after a second mailing.
This publication received a Mark of
Excellence Award from the local
chapter of the American Marketing
Association.
