Campaign Case Statement
Trinity’s Case Statement was designed
to give the appearance that it included
less text than it actually did by placing
copy on top of full bleed photographs,
making it more inviting to read. Each
photo was art directed and placed into
the layout while on location to ensure
proper fit and typographic visibility.
The horizontal orientation and the
background color were selected to
mimic the “cornerstone” for which the
campaign was named and complement
the illustration of “the long walk”, a
signature building on campus which
was shown on the front cover.
The case statement was recognized
with an 2009 Merit Award from
Higher Ed Marketing Report.
