President’s Council Brochure
This piece was developed to cultivate
membership in the Union College
President’s Council, an important
group of individuals who support the
institution. The deep rich mahogany
color on the cover and the uncoated
paper stock (selected to imitate
leather) was combined with full bleed
photographs and gold metallic ink to
create a rich and elegant brochure
that conveyed the status of the group.
The brochure layout originally
included a pocket on the inside back
cover, so the print run was extended
to create an additional stand alone
pocket folder for a nominal cost–
essentially getting two pieces from
one press run.
