Campaign Identity
This project consisted of naming the
third and final phase of a multi-year
campaign and designing the identity
and campaign communications.
Segmenting the identity into three
components (the campaign phase,
benefactor, and purpose—emphasizing
the purpose) and altering their
proportions made the title seem less
lengthy. The resulting mark also
complemented the school’s existing
identity.
Additional components of this
project included a stationery
ensemble, pledge card and case
statement.
