Identity

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Gift Planning Identity Package

This project consisted of developing an
identity to brand the Gift Planning
program at Albany Medical Center and
integrating it into a series of brochures
used to the explain the gift options
available to donors. The main
entrance of this institution is identified
by a pillared entrance, so a column
was used as the graphic element of
the mark and as a background image.
The brochures were designed to
coordinate with preprinted brochures
the client was already using. By
selecting a common color palette, we
were able to print several components
of this project on one press sheet and
realize a savings of 35% on
production costs.