Identity

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Identity

This small consulting firm advises
organizations seeking strategic
communications guidance in
demanding circumstances. The
identity contains a “C” and a “D” that
work together to create a graphic
variation of the yin/yang concept. The
idea of the interaction of opposing
forces moving in tandem to create a
mutual whole creates an appropriate
visual metaphor for the work
completed by the firm. The color
palette was selected to represent the
urgent nature of many of those projects.