2012 Annual Report

The Erie Canalway's annual report is divided into three main sections each corresponding to a major initiative of the year. The spread shown here highlights one of those initiatives—to promote itself as a world-class tourism destination. The large colorful photos from the Spare Seat Kayak Tour provide visual interest to emphasize the success of that endeavor. Since the Canlaway is part of the National Park Service, the design combines elements of each of their identities to provide a consistent graphic representation for the brands of both organizations.

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