Campaign Case Statement

The focus of this campaign phase was to raise money to build a sports complex, so the girls were suited up in their sports uniforms and placed on white backgrounds throughout the publication to emphasize the need for a place for them to play. The campaign exceeded its goal and the complex has since been constructed. This publication was recognized with a gold award from Higher Ed Marketing Report and an American Graphic Design Award from Graphic Design:USA.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14