Lifeline Case Statement

Since campaigns often span several years and priorities shift, case statements often become outdated. Even if content is current, it may not pertain to every prospect. For these reasons, this piece was designed as individual sheets (2 or 4 pages) along with a set of covers, so each book can be bound as necessary. If sheets become outdated, they are recycled without compromising the integrity of the book. The outer folder provides a pocket for additional inserts. Although upfront costs were somewhat significant, ongoing costs are nominal, waste is minimal, and the piece will survive the life campaign.

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