New York Archives Mini-Magazine

This “mini-mag” was developed with our partner firm, Communications on Demand, to promote New York Archives Magazine and its increase membership. This booklet combined some of the best stories from previous issues of the magazine into brief versions that left the reader hanging and needing to subscribe to get the full story. Membership increased by 25% within four weeks of its launch, by 43% at the end of one year, and had doubled after a second mailing. This publication received a Mark of Excellence Award from the local chapter of the American Marketing Association.

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