Cornerstone Campaign Case Statement

The horizontal orientation and the background color of this case statement were selected to mimic the “cornerstone” for which the campaign was named and complement the cover illustration. Because there was so much text on each spread, copy was place on top of full bleed photos to make it seem less dense and more inviting to read. To ensure proper fit and typographic readability, each photo was placed into the layout during the photoshoot. This case statement was recognized with an 2009 Merit Award from Higher Education Marketing Report.

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