ALBANY ACADEMY FOR GIRLS
Campaign Identity
We assisted the client in defining the
title for this third and final phase of a
multi-year campaign. By segmenting the
text into three components, we identified
the campaign phase, emphasized its
purpose (to advance—or complete—the
overall campaign plan), and designed it to
complement the school's existing identity.
Additional components of this project
included the stationery ensemble, pledge
card and case statement
