Campaign Identity

This project consisted of naming the third and final phase of a multi-year campaign as well as developing the campaign identity and supporting communications. Designed to complement the school's identity at the time, this logo was segmented into three components (the phase, benefactor and purpose) with varying visual proportions (and emphasis on the purpose) to make the title seem less lengthy. Additional components of the project included a pledge card, stationery, and the campaign case statement.

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