Gift Planning Identity Package

This project consisted of developing an identity to brand the Gift Planning program at Albany Medical Center and integrating it into a series of brochures that explained the various gift options for donors. Since the Medical Center is easily recognizable by its iconic pillared entrance, a single column was used as the graphic element in the mark and as a background image. By selecting a common color palette, we were able to print several components on one press sheet to realize a savings of 35% on production costs.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13