Identity

This small consulting firm advises organizations seeking strategic guidance with their communications, quite often in response to demanding circumstances. The identity contains
a “C” and a “D” that work together
to create a graphic variation of the
yin-yang concept. The interaction
of opposing forces is an appropriate visual metaphor for the process
of crisis communications—turning something negative into something positive. The color palette was selected to represent the urgent (hot, on fire) nature of many of the firms projects.

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