AIDS COUNCIL OF
NORTHEASTERN NEW YORK
Annual Benefit Invitation
Designed for its 8th Annual Benefit,
this clean mostly typographic solution
emphasized the word “AID” in “AIDS” and
was paired with the dictionary definition
to further accentuate the cause—raising
money to “aid” AIDS. The design was kept
clean with a lot of white space to draw
the attention to the idea and underscore
the need for support.
