principal

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Kris Fitzgerald draws on over two decades of design, marketing and entrepreneurial experience to craft unique solutions for her clients—designs that have earned several national and local awards. Whatever the project, she dedicates the necessary resources
to ensure every job is done right.

Prior to launching 2k Design, she spent nearly six years as the Art Director for Albany Medical Center, an academic health sciences center in upstate New York. She developed
the identity standards for the institution and implemented them into an average of
300 jobs per year for 63 internal clients.

Before moving to upstate New York, she worked in Connecticut on sales promotion materials for Abbott Laboratories, Guinness, Häagen Daz, Lederle, Merke, Pepsi, Pitney Bowes, Stolichnaya, Toys 'R Us, U.S. Surgical Corporation, and Wyeth-Ayerst.

Kris holds a BFA with honors in graphic design from the Rochester Institute of Technology. She is a member of the Type Director's Club and the University & College Designers Association.