2k Design and the Erie Canalway National Heritage Corridor were recognized by the the local chapters of the American Marketing Association and the Public Relations Society of America with a 2019 MARCOM Award for their Canalway Challenge Integrated Marketing Campaign at a ceremony held on Wednesday, November 20 at Proctors’ GE Theatre.
The MARCOM Awards honor the region’s best marketing and communications campaigns. The integrated campaign category recognizes campaigns that demonstrate excellence in the creative and effective integration and leadership of public relations strategies with other promotional marketing communications, as well as the measure of the return on investment for its stakeholders.
To learn about the Canalway Challenge campaign, the involvement of our marketing partners, and the impressive results that garnered this recognition, click here.
Kris Fitzgerald of 2k Design is honored to have been asked to be one of Graphic Design USA magazine’s 2019 People to Watch. Each year GDUSA spotlights a handful of people who embody the spirit of the creative community, individuals they have come to know and respect for their proven creative and strategic talent; newsworthiness and influence; business and community leadership. Starting in the 1960s, generations of designers have participated, including: Milton Glaser, Walter Landor, Massimo Vignelli, Saul Bass, Ivan Chermayeff, Lou Dorfsman, Ken Carbone, Sean Adams, Stefan Sagmeister, Margo Chase, Debbie Millman, David Carson, Jessica Hische, Chip Kidd, Eddie Opara, and many more. Kris’ interview is included in the February issue of the magazine.
2k Design wins five American Graphic Design Awards from Graphic Design USA magazine. The following projects were recognized: The New York State Water Trail Identity and Graphic Standards and Recommendation Booklet; the Girl Scouts of Northeastern New York’s Vision 21 Campaign Viewbook; New York Archives Spring 2018 Magazine; the Spring 2018 issue of Union College magazine; and Union College’s 2016-17 President’s Report. A special thanks to the Erie Canalway National Heritage Corridor, the Girl Scouts of Northeastern New York, the New York State Archives Partnership Trust, and Union College for the opportunities to work on such great projects! See all the winners here.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.