The Capital Region Advertising Federation recognized 2k Design and the Erie Canalway National Heritage Corridor with ADDYs in the following categories: Sales and Marketing/Collateral Material/Printed Annual Report for the Erie Canalway’s 2018 Annual Report and Cross Platform/Integrated Branded Content Campaign for the Canalway Challenge marketing campaign. The Canalway Challenge marketing partners included Sarah E. Bilofsky Marketing Communications, Web Instinct, and Call of the Loon Productions. Sponsored by the American Advertising Federation, the CRAF’s local competition represents the broadest creative spirit of advertising by recognizing all forms of advertising, in all varieties of media.
2k Design and the Erie Canalway National Heritage Corridor were recognized by the the local chapters of the American Marketing Association and the Public Relations Society of America with a 2019 MARCOM Award for their Canalway Challenge Integrated Marketing Campaign at a ceremony held on Wednesday, November 20 at Proctors’ GE Theatre.
The MARCOM Awards honor the region’s best marketing and communications campaigns. The integrated campaign category recognizes campaigns that demonstrate excellence in the creative and effective integration and leadership of public relations strategies with other promotional marketing communications, as well as the measure of the return on investment for its stakeholders.
To learn about the Canalway Challenge campaign, the involvement of our marketing partners, and the impressive results that garnered this recognition, click here.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.
2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.