Many people think design is just about making something “look” a certain way. But as Steve Jobs made abundantly clear at Apple, “Design is not just what something looks like and feels like. Design is how it works.” Successful design is driven by clear direction, thoughtful planning and creative thinking to ensure that the final solution is not only distinct, but that it works to serve its intended function and is solid enough to weather the test of time.
Serving as a strategic partner, 2k Design brings a high level of creativity and experience to the development of each project. By listening carefully to what our clients say, we strive to create solutions that fit each client’s specific needs and objectives. We understand the challenge to do more with less and aim to maximize each client’s investment and its impact while ensuring that every solution is consistent with who they are, what they want to achieve—and, just as importantly, that it fits within their budget.
While every project varies in complexity, we work through each step of the design process with our clients to create greater efficiencies and elevate the quality of what we create together. Our attention to the details along the way helps ensure that the end result meets, and hopefully exceeds, their needs and expectations.
2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.
We ask a lot of questions so we clearly understand our client and the project goals, audience, message, desired outcome, and budget.
From our discovery dialogue, we formulate a set of parameters to define the framework for the project and guide our creative exploration.
We gather, read, and assess all content and related information to strategize the concept and develop the plan to inform our next moves.
By thoughtfully crafting every word, image, and element into a creative and effective solution based on our strategy, we illuminate the concept.
Working with our client to tie up all loose ends, we make all necessary adjustments before we provide the artwork to the selected vendor.
To ensure that the end result hits its mark, we manage the production process, from artwork preparation to delivery of the final product.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.