Designing Solutions

Strategic thinking   |   Distinctive Design   |   Exceptional Organization   |   Years of Experience

Many people think design is just about making something “look” a certain way. But as Steve Jobs made abundantly clear at Apple, “Design is not just what something looks like and feels like. Design is how it works.”

No matter what the project or final form, all successful design is driven by clear direction, thoughtful planning, creative thinking, intelligent execution, and a focused attention on purpose. These steps ensure that the final solution is not only distinct, but that it works to serve its intended function and is solid enough to weather the test of time. 

Serving as a strategic partner, 2k Design brings a high level of experience and creativity to the development of each project. While every project varies in complexity, we work through each step of the design process always focusing on the purpose and carefully listening to what our clients say. This ensures that we create solutions that fit their specific needs, accurately represent their brand, and maximize their investment and its impact. 

Our body of work includes:

  • Brand identity
  • Print collateral
  • Responsive websites and social media
  • Packaging
  • Signage
  • Exhibits
  • and Strategic Marketing Plans
    that bring it all together.





2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.

our design process

We ask a lot of questions so we clearly understand our client and the project goals, audience, message, desired outcome, and budget.

From our discovery dialogue, we formulate a set of parameters to define the framework for the project and guide our creative exploration.

We gather, read, and assess all content and related information to strategize the concept and develop the plan to inform our next moves.

By thoughtfully crafting every word, image, and element into a creative and effective solution based on our strategy, we illuminate the concept.

Working with our client to tie up all loose ends, we make all necessary adjustments before we provide the artwork to the selected vendor.

To ensure that the end result hits its mark, we manage the production process, from artwork preparation to delivery of the final product. 


For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact. 

2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.


  17 Thoroughbred Way
Clifton Park, NY 12065


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