O u r   T e a m

While 2k Design is a sole proprietorship led by Kris Fitzgerald, an established network of creative partners enables Kris to assemble the team of professionals best suited the specific needs of each client and project. This allows us to be incredibly responsive and keep our costs competitive. Our partners include writers, other designers, web developers, cartographers, illustrators, videographers, printers, and more—and they all share the same values, commitment to the client, and dedication to quality work, and are all the best at what they do.

Kris Fitzgerald, Principal

A strategic thinker with great attention to detail, exceptional organizational skills, and an endless enthusiasm for her work, Kris Fitzgerald draws on three decades of design, marketing and entrepreneurial experience to assist her clients with their design needs. One of her greatest strengths is her ability to analyze the parameters and goals of a project, looking beyond the obvious, to develop creative solutions that really fit the client's needs and budget. 

In addition to receiving numerous accolades for her work, Kris has been recognized by Graphic Design:USA magazine in 2019 as a "Person to Watch" and by the Albany-Colonie Regional Chamber of Commerce's Small Business Council in 2001 with the Microenterprise Award.

Prior to launching 2k Design, Kris was the Art Director/Designer for Albany Medical Center, an academic health sciences center in upstate New York. Before moving back to New York, she designed marketing materials for Abbott Laboratories, Guinness, Häagen Daz, Lederle, Merke, Pepsi, Pitney Bowes, Stolichnaya, Toys ‘R Us, U.S. Surgical Corporation, and Wyeth-Ayerst at various agencies in Fairfield County, Connecticut. 

Kris holds a BFA with honors in graphic design from the Rochester Institute of Technology, She is a member of the University & College Designers Association and a lifetime member of the Type Directors Club. 

An avid roller blader, outdoor enthusiast, and sports fan, Kris enjoys hiking, paddling, cycling, skiing, golfing, and travel. Before COVID hit, she and her family had visited 25 of the 30 MLB stadiums (and explored the cities in which they reside), and plan to finish the remaining five soon.

S o m e   o f   o u r   c r e a t i v e   p A R T N E R S   i n c l u d e :

Ruth & Co.  

Ruth Sadinsky is the principal of Ruth & Co.—a marketing design consultancy providing targeted communication for clients across a range of industries, including; technology, the arts, primary and higher education, government, tourism, healthcare, and engineering. Her 30-year career includes serving clients in agencies as a principal art director and project manager. Ruth & Co. is a Minority and Woman-Owned Business (WBE), certified by the State of New York and The Port Authority of New Jersey.

Ruth spends much of her free time running, practicing her sourdough bread baking skills. She also performs the National Anthem at large sporting events, or any place with a microphone and a flag. 

Sarah E. Bilofsky

A marketing communications consultant with experience in tourism, health care, higher education, advocacy, government and industry, Sarah E. Bilofsky has spent the past 20 years helping clients tell their story—then making sure it reaches the right audience. From overhauling a website to preparing a CEO for a tough television interview, Sarah is a team player who loves to jump in and help her clients win.  

Before launching her consulting practice in 2007, Sarah was a member of the Mower public affairs team, serving as account lead for Empire State Development/I LOVE NY. A former print and radio reporter, Sarah has worked for the New York State Assembly, the American Red Cross, Chelsea Piers, political campaigns and marketing communication agencies. 

Debra Townsend

Since launching her consulting company, Communications on Demand, in 1997, Debra Townsend has advised over 100 organizations on communications strategies, crises, and transitions. She prides herself on seamlessly becoming part of each team while working with them. Over the course of her consultancy, she has also stepped in to serve as vice president for communications and marketing at a dozen organizations. She is best known for her management expertise and for her consummate skills in writing and editing.

In her spare time, Debra enjoys traveling, especially if it involves the great outdoors and being on the water. During Upstate New York’s long winters, she can be found skiing, reading, writing personal essays, and playing the piano.

Web Instinct

Since 1998 Web Instinct has delivered a premium experience for its clients, delivering robust, complex web solutions in a collaborative, relational environment. With clients like General Electric and Curtis Instruments, their team has vast experience from global to local partnerships, hallmarked by an ability to define and understand true project goals, and provide results that exceed expectations. Projects have included: multiple multilingual, interconnected websites; robust ecommerce and HR portals; and collation and delivery of 15 million records of data to the public, with 1 million searches per month, each occurring in less than one second. Their team relishes challenges of systems integrations and API development, with an appreciation for how their work undergirds brand, message, and marketing.


For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact. 

2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.


  17 Thoroughbred Way
Clifton Park, NY 12065



© 2024 2k Design. All rights reserved. Web development by Web Instinct, Saratoga Springs, New York