This invitation package was designed for an event to raise funds for the Parkinsons Research Program at Albany Medical Center. The white starburst on the blue background illustrates rays of light to signify illumination, knowledge, and the program’s reach, while the yellow “ribbon” containing the title emphasized hope. The invitation was designed with a short fold and placed in a translucent envelope so that the word "Hope" would be visible when the invitation was received.
The visual elements were carried throughout a series of materials to brand this inaugural event. The cover of the program was designed so that the word "Hope" was visible on the front cover, while the beginning of the title was carried over to the back. Additional pieces included a poster and a unique hand assembled starburst table tent.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.