To fit the theme for this Albany Academies Annual Fund solicitation, “Rooted in Tradition. Growing Together”, we found a beautiful stock image of a tree with its root structure that not only supported the theme, but also worked well with the color palette of their new branding. Using that image and a combination of additional elements from their branding, we designed a simple single-sided brochure for their Annual Fund Solicitation. The tri-folded piece containing the messaging and a perforated response card was inserted into an outer envelope with a response envelope and mailed to potential donors. 


For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact. 

2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.


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