This project included a redesign of the graphic identity and invitation package for the Girl Scouts of Northeastern New York Cookies & Cocktails event. The identity and invitation needed to incorporate Girl Scout branding elements in a way that was not juvenile, but clearly presented the event as a venue for a mature audience. As such, we utilized the Girl Scouts typography and blues and green from their color palette into a playful graphic of cocktails glasses and glittered gold circles (to suggest cookies) that was set onto a dark blue background to suggest an evening event that created an invitation that was fun and elegant.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.