For this catalog, the client decided to photograph the bags with the city of Albany as a backdrop. We started the process by scouting and photographing the different bag styles in various locations around the city. This enabled us to create an initial layout of the catalog to present to the client to get their sign off and to provide to the photographer, so she had very specific direction for the product shots. From doorways, and doorknobs to staircases and stonework, the city's architectural elements provided great backdrops to highlight the products and the models.
This catalog was recognized with an American Graphic Design Award from Graphic Design:USA magazine.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.
2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.