Designed to look like a miniature version of New York Archives magazine, this "mini-mag" condensed some of the best stories from quarterly publication into brief versions that left the reader hanging—and needing to subscribe to get a copy of their favorite story and read the ending. Over the course of its first five years of publication, The Archives Partnership Trust worked with several advertising agencies to try to increase readership in New York Archives but experienced little success. Within four weeks of the launch of the "mini-mag", readership had increased by over 25 percent. This piece was so successful, that we produced additional versions over multiple years.
This publication was recognized with an American Marketing Assocation, Albany Chapter Mark of Excellence.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.