Parks & Trails New York (PTNY) is a leading advocate dedicated to the protection of New York's state park system and the creation and promotion of more than 1,500 miles of greenways, bike paths, river walks, and trails statewide. With thousands of members and supporters across the state, PTNY works to expand, protect and promote a network of parks, trails and open spaces through research, reports, workshops, events and other programs so New Yorkers can enjoy the outdoors and the benefits of nature close to home.
2k Design and marketing partners Ruth Sadinsky, Sarah Bilofsky, and Web Instinct were engaged by PTNY to develop a comprehensive branding and marketing campaign to promote cycling along the Erie Canalway Trail. The project included development of the overarching identity, print collateral, press kit, social media campaign, and a new website (www.CycletheErieCanal.com). In addition, we revised the wordmark and redesigned the existing PTNY website to maintain consistency across the PTNY and Cycle the Erie brands.