CYCLE THE ERIE CANAL PRESS KIT

To support the national marketing efforts, we designed a limited number press kits that included a letter introducing the new website, along with a branded water bottle, trail mix, notepad and pen, as well as the general brochure and ambassador card. The kits were distributed to a highly targeted list of media outlets. As a result, the CTEC launch was mentioned on high profile sites like abcnews.com, nytimes.com, washingtonpost.com, washingtontimes.com uk.nes.yahoo.com, and more.

• Client

  Parks and Trails New York

• Project Partners

  Ruth & Co.
  Web Instinct
  Sarah Bilofsky Marketing and Communications