Because of the scientific nature of the programs offered by the College, the viewbook uses a visual play on “elements” from the periodic table and contains a series of charts outlining programs and coursework so prospective students have a quick overview of what the programs entail and the opportunities they will have after graduation. The book also provides a glimpse at the campus, its facilities, student body and life at the College. To adapt to the College’s evolving brand and keep costs down, incremental design changes were made over the course of the 5 years we designed this booklet and the additional suite of admissions materials for the College.  

  • Awards

    Silver Award for Search pieces and a Merit Award for Total Recruitment from Higher Education Marketing Report and an American Graphic Design Award from Graphic Design:USA magazine.


For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact. 

2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.


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