THE ARCH IDENTITY

The Arch is a prestigious giving society that honors donors who have cumulatively contributed one million dollars or more to Union College. The iconic arched windows of the College's campus provided the inspiration for the visual icon which was combined with elegant typography and graphic flourshes to create a mark that appropriately represents this group.

In addition to the identity, we designed a brochure that welcomed members into this prestigious group. Since the iconic arched windows provided the inspiration for the identity, we used a large photographic representation as the centerpiece of this brochure. We reinforced the arch concept with debossed arches on the covers, a flysheet with photographs that also prominently illustrate arches, and tinted backgrounds, which imitate the arched stucco exteriors seen across campus.

  • Client

    Union College
  • Awards

    The brochure we designed for The Arch was recognized with an American Graphic Design Award from GraphicDesign:USA magazine.

For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact. 

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