Union's "Summer Send Off" gives incoming freshmen and their parents an opportunity to meet current students and alumni, so they will feel more comfortable when they journey to campus in the fall. The client wanted an invitation that was a bit playful and upbeat. The photograph of the dandelion seeds setting off into the bright blue sky provided for a very playful summer-like feel, but was also an appropriate metaphor for parents sending their kids off into the world.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.