Working with Web Instinct, we redesigned and developed eriecanalway.org into a responsive site with a more modern content management system. The overall goals for the project included: showcasing the historical significance and scenic beauty of the Corridor to promote visitation by residents and others from outside the region; serving as an educational resource regarding the Corridor’s history, culture, nature and science; and providing resources for Canal communities to help them preserve and manage their significant historic, cultural, and natural resources as well as promote economic revitalization. It was designed to visually coordinate with the National Park Service’s redesigned website.
In addition to the main site, we also designed the New York Canals Map (nycanalmap.com), a responsive map highlighting the various sites throughout the Corridor. The map opens to show all sites across the Corridor including places of interest, amenity centers, boat rentals and tours, locks, marinas and water trail sites. The sites can be filtered by region, site type or specific features in the right hand "drawer" that opens with the map. When a site marker is clicked, an additional "drawer" opens on the left side containing contact information, a photo (when available), short description and icons depicting the available amenities. Users can hover over the icons and an identifying label will appear which eliminates the need for a key.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.
2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.