This 128-page Guidebook provides information on 100 sites in the Hudson River Valley National Heritage Area. Working from content supplied from the book’s first edition, we redesigned the entire publication to increase visual clarity, enhance the overall appearance, and utilize the National Park Service branding. In some instances where images were not available, we visited and photographed sites, ensuring that each site was represented visually.
The book is divided into three regions as indicated on the map at the beginning of the book. The regions are color coded and the section for each region begins with a spread containing a map and key that lists the sites and their locations. The maps were redesigned to match the style, both color and type, of the remainder of the publication, and utilized a NPS map as the base layer to provide a subtle layer of depth and texture, as well as a more refined appearance.Colored boxes housing the folios on the page corners provided a visual cue for readers to navigate the different sections/regions of the book.
Each site has its own page that contains a photograph and general information about the site, location, hours, amenities. and suggested visit length. Iconography was refined and repositioned to create a more useful visual asset in guiding the reader toward their specific areas of interest.
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.